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The new normal has enforced upon an urgent need to bring about innovative and safer purchase solutions in the retail space. The fifth largest watch brand in the world, Titan Company Limited has partnered with country’s largest lender State Bank of India (SBI) to introduce Titan Pay powered by YONO SBI.
Through this partnership, Titan and SBI are launching a range of stylish new watches with contactless payment functionality for the first time in India. With this launch, SBI account holders can tap their Titan Pay watch on contactless payment POS machine without the need of swiping or inserting their SBI bank card. Payments of up to Rs 2,000 can be made without entering a PIN. A secure certified Near-Field Communication (NFC) chip embedded in the watch strap by Tappy Technologies enables all the functionalities of a standard contactless SBI debit card.
The payment feature on these watches will be accessible on over 2 million contactless mastercard-enabled point-of-sale (POS) machines in the country. This exclusive collection of elegant watches include 3 styles for men and 2 for women and are attractively priced between Rs 2,995 and Rs 5,995 to make it widely accessible to all SBI and Titan consumers.
Speaking on the occasion, C K Venkataraman, Managing Director, Titan Company Limited said, “Titan has always been at the pinnacle of design and innovation. We have always launched products to cater to the changing needs of our consumers. SBI is the perfect partner to introduce a payment solution for the new normal that is fast, secure and seamless. This product will not only satisfy the consumer’s banking needs but will also serve today’s evolving consumers with its classic and sophisticated designs.”
Sharing his thoughts on the association, Rajnish Kumar, Chairman, SBI said, “We are glad to be a part of the launch of this unique proposition in the contactless payments space by Titan. It gives me immense pleasure to join hands with one of the world’s 5th largest watch manufacturer, to provide a smart and innovative shopping solution for our YONO customers with Titan Payment Watches. We believe this innovative offering will redefine the shopping experience for our customers with Tap & Pay technology. With latest technological advancements, State Bank of India has always been striving towards providing innovative, best-in-class banking services for our customers”.
Titan Company has always been at the centre of innovation and believes in harnessing technology for convenience and ease of the users. These watches address the needs of the new normal by eliminating payment barriers and making transactions quick, contactless, secure, and easy for consumers. Through constant investment in technology and design, Titan aims to continue advancing the products and offerings for the consumers in the smart segment.
The collection is exclusively available on www.titan.co.in.
McKinsey & Company’s Global Health and Crisis Response report outlines the high chances of this crisis being the harbinger of the end of “extreme consumerism”. The responsibility to tackle this crisis rests on the shoulders of brands and retailers who will have to come up with indigenous and innovative ways of reducing stock and reinfusing value into their brand as well as products. The report emphasizes on the fact that although it might prove to be an uphill task, gaining back the trust and enthusiasm of cash-strapped consumers post this crisis should be at the top of the priority list for brands and retailers across the globe.
“Other countries, including Brazil, Japan, and Portugal, have relatively low optimism but still expect to increase spending – potentially due to stocking?up behavior driven by stay-at-home orders. Most European consumers (including those in Italy, Spain, France, and the United Kingdom) are less optimistic and, as a result, expect to spend less. While US consumers are more optimistic, they match European consumers’ reluctance to spend, the report further reveals.
Shift in Spending Patterns – A fair section of consumers do not rule out the possibility of a global recession after the after the pandemic. But the good news is that consumers are optimistic about increasing their share of expenses on non-essentials once the scourge of the virus is over. Yet for the time being, a fair section is pulling back on discretionary spending and it
Forecasts suggest that COVID-19 will wipe off US$297bn from the global apparel market in 2020, a 15.2 percent decline on 2019. The US (largest apparel market) will account for 42 percent of all lost spend, which will contribute to more major chains filing for Chapter 11 over the next few months.
Sofie Willmott, Lead Retail Analyst at GlobalData, a leading data and analytics company, offers her view on this news; “The COVID-19 pandemic has given luxury brands a chance to step back and consider the high costs and environmental impact of attendees travelling across the world to watch catwalk shows, with Gucci being the first major brand to opt out, paving the way for others to follow suit and signifying the start of major change. The luxury fashion industry revolves around the twice-yearly major catwalk shows for spring summer and autumn winter collections and the alterations will ripple through the retail market affecting buying cycles, range planning, store stock, marketing campaigns and other related industries including publishing, PR, event planning, travel and so on.
With retail stores opening post the lifting of the lockdown, in-store technologies – which have until now have been used in various ways aggregate customer experience – can be a huge enabler in managing social measures. in a webinar organised by the Retailers Association of India (RAI), Tushar Ved, President, Major Brands highlights how these technologies can increase convenience for shoppers and mitigate the risk of physical contact…
Under Grieder’s entrepreneurial leadership, Tommy Hilfiger has been positioned as a leading lifestyle company with best-in-class product, consumer engagement, digitalization and corporate responsibility initiatives. Since Grieder became CEO, Tommy Hilfiger Global & PVH Europe, in 2014, the Tommy Hilfiger business grew from $6 billion to over $9 billion in retail sales in 2019, and the Calvin Klein European business more than doubled in revenues and earnings.
Patrick O’Brien, UK Retail Research Director at GlobalData, a leading data and analytics company, offers his view on this news: “Clarks is in a typical midmarket squeeze: like M&S it is a heritage brand that has been too slow to adapt to a changing market – both in terms of product development (with the athleisure trend driving growth) and addressing the shift to online. The footwear specialist’s share of the UK footwear market has plummeted in recent years with Clarks falling from the market leader in 2014 to the third biggest player in 2019, overtaken by the leading sports retailers.”
Bhaane’s future is that of growth and deepening – one that is sustainable, sensitive and multi-faceted. Deepika’s immediate goals include sharpening the retail footprint with an enhanced product offering and consumer experiences. This season will see a focus on building retail experiences, starting with a new exclusive store in Bengaluru and an international collaboration with Wolf and Badger, UK. The brand will continue to grow as a dynamic space by hosting like-minded brands; including vegan accessory brand Mat&Nat, fine perfumes by DS&Durga and an ecological French sneaker brand Veja. Under her leadership, the group will host more independent brands in time.
“The consumer will want to spend less and save more and due to limited disposable income, his/her affinity to value for money will also be high. S/he will want to buy products which are lasting,” he explained, adding that as a result of this pinched spending, consumers will experiment less and lean towards brands they trust, brands they have been loyal to for many years.
Also, with onset of the pandemic, health and well-being has become priority for everyone. From ethical beauty products to organic food; from conscious clothing to fitness equipment, are seeing increase in demand. Likewise, there is surge in demand for household appliances, home decoration pieces, indoor games and electronic devices, as people are spending more time in their homes. Luxury brands should capitalize on the opportunity to serve these areas. Recently, French Fashion house, Louis Vuitton has unveiled designer gym equipment range. Similarly, top designers are entering into home décor or selling designer masks and chic track pants.
As manufacturing units have temporarily stopped production, industry leaders are planning long-term strategies to ensure basic survival of their businesses. On the other hand, artisans and daily wage earners are finding difficult to secure their finances due to the sudden halt in businesses. “Most of these workers represent the lower-class income segment who have relocated from their hometowns to find a better paying opportunity. Due to the pandemic they somehow suddenly find themselves out of work and under lockdown. However, the large conglomerate groups are paying their employees or at least providing food and shelter during this crisis. This situation may continue for a couple of months given that work from home option is impossible given their nature of jobs,” Smita Jain explained.